Lego Introduces Smart Play

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Lego Smart Play hands-on: Using Smart Brick technology to get kids to play together
Lego’s new Smart Play system, announced at CES earlier this week, is an embrace of digital technology the likes of which we haven’t seen from the company before. And while the demonstration it gave on Monday was a good start towards showing just what Lego’s Smart Brick is capable of,

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Lego Unveils Smart Play: Bricks That Respond To Kids Playing With Them
LEGO unveils new LEGO Smart Brick at CES — here’s everything you need to know
Lego’s new ‘digital bricks’ could limit children’s imaginations, experts fear
Lego has unveiled new digital “smart bricks” that light up, emit sounds and respond to movement in its “most revolutionary innovation” in nearly 50 years.

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Lego unveils tech-filled Smart Bricks - to play experts' unease
Lego launches ‘biggest innovation in decades’ with new bricks
Lego launches ‘biggest innovation in decades’ with electronic smart bricks
The new brick looks and clicks into place like a regular one but its advanced electronics sense other smart bricks and minifigures and respond with real-time audio or light effects.

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Lego reveals NEW type of brick we’ve never seen before & promises they’ll ‘bring your creations to life’
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Lego Smart Bricks Light Up With Jedi Magic In Coming Star Wars Set – and I'm Obsessed
Press Start Australia

LEGO SMART Play Makes LEGO Come To Life

The LEGO SMART Play™ All-in-One sets from LEGO Star Wars will be available for pre-order from January 9th and available to purchase from the 1st March from www.LEGO.com, LEGO Stores and select retailers in launch markets.

LEGO Introduces Its Most Significant Innovation in Nearly 50 Years, 'SMART Play'

Summary: LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new “SMART Play” system is fully compatible w

LEGO Just Announced Its Biggest Innovation Since the Minifig

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO SMART Play launch event at Mandalay Bay Convention Center on January 05, 2026 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for The LEGO Group)
FOX 35 Orlando on MSN

Lego's smart play system brings sound, light, motion to iconic toy: When is it available?

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.
New Atlas

Lego's next-gen bricks make your creations interactive

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's new Smart Play system that features electronics-packed bricks and minifigures for more
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