J Balvin on Representing Latin Music and Immigrants: ‘We Are Part of the Culture’

Rolling Stone joined J Balvin as he got ready for the 2026 Grammy Awards on Sunday night. The Colombian musician, who was up for Best Música Urbana Album, discussed what it means to represent his country and Latin music as he had his hair cut and selected jewelry ahead of the ceremony.

Myke Towers, Westcol & Ovy on the Drums' banger ‘5 Estrellas' & more best new music Latin

Plus, check out Billboard's New Music Latin weekly playlist below!

These Essential Latin Music Video Directors Are Driving A Creative Revolution

As music approaches language and genre-fluid territory, those working behind the scenes are as essential to the process as the artists themselves. Latin music has long served as an outlet for both emotion and celebration, and visuals for artists like Bad Bunny, Omar Apollo, and Karol G have proven to be equally powerful.

Tito El Bambino, Dale Pututi, Nesty & More: Vote for the Best New Latin Music Release This Week

Meanwhile, Grupo Máximo Grado and Thalia’s “Miro Tu Cara en la Luna” won the most recent New Music Latin poll with more than 47 percent of the vote. Which release this week do you think is best? Give these new releases a spin and vote for your favorite new Latin music release below:
Rolling Stone

The Latin Grammys Turn 25 — and Hold Tight to Tradition

Happy silver anniversary to the Latin Grammys! After the Spanish bombast of the 2023 celebration in Sevilla, the Latin Grammys celebrated its 25th year on Thursday night at the Kaseya Center in Miami. Were Latin music’s biggest night a person, she would ...

Grammy Snubs and Surprises: Bad Bunny Finally Gets Latin Music a Top Win; Sabrina Carpenter, Justin Bieber, Rosé Get Shut Out; Billie Eilish and Lola Young Score Upsets

Bad Bunny, Billie Eilish and Lola Young scored upsets; Sabrina Carpenter and Justin Bieber got shut out; K-pop came up short.
Los Angeles Times

What is the state of Latin music today? These hitmakers have ideas

From Bad Bunny and Karol G to Shakira and Peso Pluma, Latin artists continue to dominate the musical landscape on a global level. In a turn that once seemed unfathomable, Spanish-language music has become a mainstay in the top 10 of the U.S. Billboard 200 ...
Rolling Stone

Latin Music Reached Record $490.3 Million Revenue in First Half of 2025: RIAA

In case Bad Bunny headlining the 2026 Super Bowl wasn’t indication enough, Latin music continues to grow at an exponential rate in the United States. On Friday, the Recording Industry Association of America revealed that Latin music generated $490.3 ...
Variety

Latin Music Revenue Exceeds $1 Billion for Third Straight Year, but Grows Only 6% From 2023: RIAA Report

Latin music revenues in the United States grew by 6% in 2024, exceeding $1 billion for a third consecutive year. This marks the ninth consecutive year that Latin music outpaced the overall growth of the U.S. music market, as the genre’s total share grew ...