When Lincoln revealed it would use comedian Jimmy Fallon to write the script for its upcoming Super Bowl ad, based on Twitter submissions about epic road trips from fans, we’ll admit that our first ...

Ford Motor Co. enlisted late-night talk show host Jimmy Fallon to choose road trip stories submitted by Twitter with the hashtag #steerthescript to base its Super Bowl commercial for Lincoln.

Lincoln took five original tweets, a few alpacas, and the new 2013 MKZ and re-imagined the way a commercial is written. What resulted was the excellent official, full-length #SteerTheScript commercial ...