As a marketer, I can tell you that logical fallacies are used in advertising all the time. You find them in a variety of messages that bombard you daily. As a matter of fact, you’re probably so used ...

What is the Ad Hominem Fallacy? The ad hominem fallacy occurs when someone attacks the person making an argument rather than the argument itself. This fallacy diverts attention from the actual issue ...

The rhetorical tactic referred to as "poisoning the well" is an attempt to discredit rivals by presenting negative information about them before they have a chance to speak. It's a common tactic in ...

You are able to gift 5 more articles this month. Anyone can access the link you share with no account required. Learn more. Most people seem to believe that the “ad hominem” argument is America’s most ...

In simple terms, a logical fallacy is a flaw in reasoning that weakens your argument; you’ve drawn a conclusion based on ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...