American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

In today's world, one need not explain the benefits of having a loyalty program. A restaurant's profits increase with an increase in loyal customer base, and the more loyal customers a restaurant has, ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Loyalty programs are great, and many consumers opt for certain brands because of these programs. But they can get better, and blockchain technology can improve. Attracting and retaining customers have ...

In light of economic crises and predictions of a recession, companies are trying to save money and optimize loyalty programs. My marketing technology company, Mindbox, has launched hundreds of ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Customer loyalty feels more elusive than ever before—yet it’s never been so crucial for businesses. Across industries, companies are on a constant search for strategies that promote sustainability and ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

In 1872, the Grand UnIon tea Company started giving tickets to customers every time they bought a pound of tea; collect four and you'd get a pound free. Now, practically every retailer has its own ...

DUBLIN--(BUSINESS WIRE)--The "Asia Pacific Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail ...