To make tire production more sustainable, Bridgestone is turning to a desert shrub called guayule as a source of natural rubber. Native to northern Mexico and the southwestern United States, guayule ...

For more than a decade, Jody Scott tended shrubs in a dry field in southern Arizona. A lifelong farmer of myriad crops, Scott calls this the most boring thing he’s ever grown. And growing it, he said, ...

For the first time ever, the Forest Stewardship Council (FSC) will put its seal of approval on an automotive tire. The Pirelli P Zeros sold with the BMW X5 xDrive45e plug-in hybrid will be certified ...

If you’ve read this column for any length of time, then you know I am obsessed with the fact that tires are agricultural products. Natural rubber is a key component in every tire, some more important ...

While I may be a bit biased, modern radial truck tires and retreads are engineering marvels. When properly loaded and inflated, they perform in every environmental and operational condition with a ...

In 2004, the History Channel's "Modern Marvels" series aired an episode dedicated to one of the world's most critical natural resources. "Some experts contend that rubber is the fourth most critical ...