Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...

Rising grocery prices are causing more shoppers to choose store-brand products. Store brands, also known as private label brands, are products made exclusively for a specific retailer. These products ...

For decades, private label was the afterthought in US grocery aisles – the packaged food products shoppers primarily bought when they had to, not when they wanted to. Cheaper? Sure. Good enough?

Albertsons is bolstering its private-label business with a new brand dedicated to celebrating special occasions, Overjoyed, as the grocery giant taps into demands for value-focused products, ...