A marketing plan for an insurance agency requires knowing the vision for the agency, available resources (both money and time) and the type of clients being sought. Key plan sections evaluate the ...

The insurance industry is saturated with national brands making a lot of noise, making it tough for local insurance agencies to be heard by consumers. Smart marketing strategies are necessary so that ...

SAN FRANCISCO BAY AREA, Calif., Feb. 25, 2025 /PRNewswire/ -- Direct Connection Advertising & Marketing, a full-service agency specializing in the insurance industry, is thrilled to debut a new ...

If you’re a marketer, you have most likely considered working for an agency at one time or another. The benefits can be alluring. Marketing agency jobs are typically more plentiful than client-side ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...