The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Multinational companies have capitalized on the ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures and user expectations. By tailoring language, tone, and context, businesses ...

SAN FRANCISCO--(BUSINESS WIRE)--Unbabel (https://unbabel.com/), the AI-powered Language Operations (LangOps) platform that helps businesses deliver multilingual ...

Studies show that people are more likely to buy a product or service if they can read about it in their own language. However, technical marketing translation requires a special blend of art and ...

Winning Gold at The Drum Awards for Agency Business in the Service or Business Innovation category is Locaria. Here's how, in its own words, it redefined its approach to media planning for global ...

We have all had a chuckle or a belly laugh at the expense of marketing fails. Mercedes Benz entered the Chinese market under the moniker Bensi which directly translates to “rush to die” - a tagline ...

Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them. According to Gartner, companies who invest in ...

Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it ...

WHITE SULPHUR SPRINGS, W.Va. — Localization, the ability to customize product offerings to a local market, is a decade-old concept that is beginning to take form on a national scale. It was the topic ...

Trillion: God of Destruction is one of the more unique JRPGs to come out for PlayStation Vita, and provides a quirky and interesting exclusive for the diehard fans of Sony’s beleaguered little ...