When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner. The Fast Company ...

Cameron Partridge, Founder of HydraBlackline and advisor to firms on AI, marketing and growth. Former CMO of global AI / technology CMO. The future of marketing won't be decided by more creativity, ...

Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...

If you’re new to the world of B2B marketing operations, think of it as the engine behind effective marketing. It’s all about creating the processes, tools and data strategies that ensure campaigns run ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

Martech's Godfather says efficiency-era AI is over — marketing leaders must adapt as dual operating models and agent-driven architectures take over. The past few years have reshaped what marketing ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

Download this framework to help you see where you stand compared to your peers on the road to MOPs maturity. When you join Propolis – our community for B2B marketers – you get access to a ...

Marketing reveals the strengths of a business and, when aligned with effective operations, can lead to not just customer attraction but also retention and growth, as demonstrated through my own ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? Which responsibilities do marketing ops professionals think ...