Personalization, automation and digitalization have redefined the fundamentals of business across nearly every industry, yet as Deloitte explains, the utility industry is transforming on a great scale ...

BOULDER, CO--(Marketwire - Mar 28, 2013) - A new three-part E Source report reveals strategies for calculating the return on marketing investment (ROMI) for utilities, along with case studies of ...

It is ironic that the sheer volume of marketing messages is rationalizing marketing and changing it from “Look, please look!” to “Dear Customer, What can we do for you?” Studies and heat maps have ...

The more value you offer to potential customers, the more likely they are to purchase from you. Your marketing strategy determines what your target customers value, informs them of the value you are ...

BALTIMORE, Feb. 8, 2022 /PRNewswire/ -- Following on from a record-breaking 2021, leading national energy solutions provider CPower Energy Management ("CPower") today announced utility veteran Jessica ...

It is ironic that the sheer volume of marketing messages is rationalizing marketing and changing it from ?Look, please look!? to ?Dear Customer, What can we do for you?? Studies and heat maps have ...