Marketo, the provider of marketing software and solutions, has integrated its Engagement Marketing Platform with Google AdWords and Analytics to offer marketers the ability to develop more measurable ...

Appropriately enough, the report begins by defining marketing automation, which Marketo explains is a category of software that “streamlines, automates and measures marketing tasks and workflows.” It ...

Adobe's acquisition of Marketo is happening. But how will the space's biggest acquisition to date impact current Marketo users? Marketo, a San Mateo, Calif.-based marketing automation company, and a ...

PieSync, providers of a data synchronization platform, joined the Marketo Innovate partner ecosystem and now integrates Marketo with more than 100 other cloud-based business applications through its 2 ...

“We stepped back and said ‘let’s create a general Marketo application that’s extremely simple to use and deploy with the core functionality that’s needed for small businesses to grow faster,’” said ...

Marketing automation is not a new sector in the CRM space, but it is certainly the one area that has been capturing the most attention in the past year or two. In fact, last year alone, the marketing ...

A set of professional marketers and Marketo customers share their favorite features of the popular marketing automation platform, including a unique 'Engagement Engine' and a bustling user community.

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...

Certified Marketo Engage integration gives joint customers deeper ABM functionality to attract and close unknown buyers from high-value accounts RollWorks, a division of NextRoll, Inc., announced ...

Gartner's assessment of who leads the lead management sector sees Marketo and Eloqua ahead of the pack, but with Salesforce.com looming close behind. You don't need ...