First, I want to thank everyone who submitted their questions for #AskPPC – even if we don’t get to your question this week, odds are we’ll address your question in a future post. Here are the ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

The real WWE isn’t short on match types, and the same is true of WWE 2K24. On top of that, there are different rulesets as well. Heck, you can even fight backstage if you want. To bring you up to ...

How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, ...