Meta is working toward a future where many of the ads you see on Facebook or Instagram are created from scratch by artificial intelligence, and thus more easily targeted specifically to you. Its goal ...

Meta used an internal playbook to delay enforcement action on scam ads worldwide, internal documents that Reuters accessed ...

(Reuters) -Meta Platforms rode strong advertising performance to beat analysts' revenue estimates for the first quarter and match expectations for the next quarter on Wednesday, assuaging investor ...

With the end to a key U.S. trade exemption near, market analysts say China-founded e-commerce players Temu and Shein have pulled back sharply on advertising. Shares of Temu parent company PDD Holdings ...

Meta’s ad business stayed strong in Q1, proving that concerns over its pullback on fact-checking did not immediately cause advertisers to retreat due to brand safety concerns. Despite some shifts in ...

When Mark Zuckerberg recently described a future where advertisers would need "no creative, no targeting demographic, no measurement," it signaled an unapologetic shift toward fully autonomous ...

Meta ads are everywhere. You can see it on various social media platforms we use, including Facebook and Instagram. Some of them are scams and promote illegal products. The worst part here is that the ...

Meta's new Business AI white label agent helps brands answer customer questions and close the sale. (Image courtesy Meta) “AI is changing how people engage online, including changing how they shop,” ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

Meta Platforms META has been taking initiatives to boost its presence in the social commerce domain, which is a subset of e-commerce, and essentially means using social media platforms to promote and ...