While modern influencer marketing has the potential to expose a company’s offerings to a broader range of target audiences, it is often difficult to accurately quantify the actual impact. Even knowing ...

In the world of B2B, measuring the effectiveness of our activity has sometimes been ignored or certainly relegated to an afterthought. The Institute of Practitioners (IPA) in Advertising has recently ...

Marketing effectiveness is the ability of a company's marketing activities to achieve its business goals, drive revenue growth and improve overall brand equity. It involves tracking and evaluating the ...

Seven key performance indicators that are crucial for the success of your marketing campaigns. The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it ...

Choosing which methods are right for your restaurant to measure marketing campaigns in order to analyze the data you need can be daunting for any restaurateur. We delve into ways to gauge your ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not salesy in nature. It’s informative. It educates. It provides value to ask ...