This week, iSpot.tv acquired Ace Metrix in a deal that combines the providers of complementary measurement services for TV advertising. ISpot measures reach, conversion rates and brand lift for ...

EDGAR® Online, Inc.(NASDAQ: EDGR), a premier provider of fundamental financial data, analytics and disclosure management services, today announced the launch of I-Metrix Enterprise, the latest version ...

EDGAR Online I-Metrix Enterprise is geared towards organizations that require multiple internal stakeholders to build robust financial models and analyze financial information. By leveraging the speed ...

, the information analytics business specializing in science and health, has acquired , a research evaluation firm that provides science research evaluation and analytics to assess science and ...

TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes ...

*Definition: The Ace Score is the measure of ad’s creative effectiveness based on viewer reaction to national TV ads. Respondents are randomly selected and representative of the U.S. TV viewing ...

Ace Metrix, a Mountain View company that specializes in television and video analytics, has landed $8 million in funding from advertising giant WPP and VC firms Hummer Winblad Venture Partners, ...

ComScore has revealed plans to bolster its Canadian measurement offerings with the introduction of Media Metrix Multi-Platform. The new analytics platform, which has already launched in the US and the ...

MetriX 4.0 boasts a robust set of new features, including a high-performing and intuitive desktop client that makes it easier than ever for users to create and customize real-time dashboards. The ...

Ace Metrix, analytics provider for television and video advertisers, announced the top back-to-school advertisers, a list led by ads for Best Buy, Lysol hand soap and wipes and kids’ haircuts at JC ...