Apple launches $599 MacBook Neo
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Apple’s $599 laptop is a supply-chain triumph wrapped in nostalgic candy colors, but it fails to deliver the ‘new’ its name demands.
This is the real killer deal that makes the MacBook Neo a real problem for Windows laptop manufacturers. In fact, looking at Apple's MacBook Neo announcement, it is the only new product the company announced where Apple mentions the $499 education pricing in its announcement and not just in its pricing bullet points.
The MacBook Neo is Apple’s newest low-end MacBook, but there are still plenty of reasons to buy Apple’s midrange laptop.
You may not be able to afford a $1,000 laptop while in college, but you can't afford to complete your degree on an old, beat-up one either. Trust me.
The MacBook Neo is a new MacBook that starts at $599—or $499 on Apple's education store. While it's tempting, it's far from the only low-cost MacBook out there worth considering. Pre-owned M1 and M2 MacBook Airs are also around this price, and might be a better match for some.
Apple is looking to gain a foothold in the more budget-friendly end of the laptop market with the MacBook Neo. The system starts at $599, which is darn inexpensive for an Apple laptop — it even has the same starting price as the M4 iPad Air.
Comparing the MacBook Neo's A18 Pro with previous Mac processors shows that its A-series chip is surprisingly powerful.
The price increases for the company's laptops come amid a global memory shortage dubbed "RAMageddon" that is being fueled by the rise in demand for artificial intelligence.