An effective marketing strategy must have clear objectives for success. Although a company's marketing plan is always subject to change because of shifting market conditions, the primary objectives ...

A marketing plan is a road map that a company uses to accomplished a focused marketing goal. Several objectives are contained within a marketing plan that include goals for personnel utilization and ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

If you want your business to meet its goals, achieve greater organizational capacity, hit its mission, generate more revenue and be more financially secure, here’s what you need to do. Opinions ...

Plan sponsors should think about their purpose and key objectives when managing investment portfolios, says a paper from Willis Towers Watson. For more stories like this, sign up for the ...

Opinions expressed by Entrepreneur contributors are their own. In their book Write Your Business Plan, the staff of Entrepreneur Media offer an in-depth understanding of what’s essential to any ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing continues to grow in importance. People ...

What is a Lesson Plan? An effective lesson plan demonstrates how a teacher creates objectives for his or her students and measures how those objectives are mastered. Creating a lesson plan begins with ...