Strategic packaging enables businesses to influence consumers, cut costs, build brand recognition and drive long-term ...

People are expressing their concerns about sustainability through changes in lifestyle and product choices. 61% of UK consumers have limited their use of single-use plastic. 34% have chosen brands ...

Packaging is a strategic tool that drives revenue, efficiency and brand value across physical and digital channels.

This organic exposure can significantly boost your brand’s visibility, especially when it aligns with the influencer’s ...

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...

Discount shoppers believe a product tastes healthier if it comes in a 'healthy', green packaging - but organic shoppers have a more critical eye and are less affected by packaging, researchers have ...

The Packaging Design course at Georgia Institute of Technology introduces students to the core elements of packaging design over a five-week period. The course explores packaging design through the ...