Your ability to sell is greatly dependent upon your ability to communicate sales messages. Unfortunately, many sales professionals, and almost all marketing professionals, don't understand how to ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. Shawn is sitting in a presentation about how her company is ...

A persuasive message that favors one option in a binary choice can enhance the apparent value of its target by biasing the interpretation of subsequent information. The message installs its target as ...

An analysis of brain scans from 572 people reveals that activity in brain regions linked to reward and social processing can predict how effective messages will be. Christin Scholz, Hang-Yee Chan, ...

It sounds like a politician's dream: a machine that can tell you exactly what to say to change a voter's mind. Well, that's what a political scientist has come up with — at least, a first tentative ...

The tactics we use to persuade other people often function through the same principles that drive our own decision-making. As a result, the more we learn about the dynamics of our own thinking, the ...

The purpose of this study was to investigate adolescent perceptions of parental persuasive communication. Uniting research on parental control techniques with studies examining adolescents' ...

In a country that’s increasingly polarized, where partisan politics shape perception, the question of how to create a compelling argument — rooted in facts — that can change minds isn’t simply ...