Early in 2023, Powerade twe a ked its formula and gave its bottles a new look to highlight the drink’s 50% more electrolytes than Gatorade Thirst Quencher. Now the Coca-Cola-owned brand is launching ...

Dallas-native Sha'Carri Richardson is just a short time away from U.S. Olympic trials in track and field, but she has been busy not only on the track preparing, but off of it as well. POWERADE just ...

Are you a print subscriber? Activate your account. 6 hours 38 min ago By Ad Age and Creativity Staff - 10 hours 57 min ago By Mike Lacey - 12 hours 12 min ago By Tim Nudd - 12 hours 38 min ago By ...

The U.S. ad business lost jobs in June for the seventh consecutive month. The overall economy added 147,000 jobs. Powerade is focusing on athletes’ mental as well as physical health in a new global ...

Sha’Carri Richardson was named as one of the faces of POWERADE’s new Olympic campaign and the fastest woman alive wants to talk all about it. As per an official press release, Richardson was named, ...

Ja Morant's marketing profile continues to reach new heights. Powerade sports drink is relaunching its brand and making Morant its first athlete partnership in more than five years, with a historical ...

Coca-Cola Great Britain (GB) has signed up Manchester United and England football star Wayne Rooney for a push on its Powerade sports drink around this year’s FIFA World Cup. A 30-second Powerade ...

Wizzard Media podcasting network has signed Coca-Cola’s POWERade as a sponsor of highly targeted podcasts on the Wizzard advertising network. The POWERade campaign will be certified by Wizzard Media ...