Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 ...

Some visitors click on your homepage but leave after only a few moments. Others might scroll through your brand information more carefully and perhaps even add a few items to their shopping cart, yet ...

As interest and investment in generative artificial intelligence (AI) surges, marketers are rushing to test how the technology can be a part of their advertising campaigns. Some companies, including ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

Why AICommerce Wins As The Best Facebook Ads Agency Dubai, United Arab Emirates – December 19, 2025 / aicommerce.co / AICommerce, founded by Peter Szabo, offers a smarter approach to e-commerce ...

Generative AI remains the buzziest tech word in 2025, but not everyone’s buying it. According to a new report, 27% of Chief Marketing Officers are limiting or completely avoiding the use of generative ...

"Mad Men" is a term coined in the 1950s to describe New York's Madison Avenue advertising executives, recently brought to the fore in the popular TV show of the same name. In the compelling world of ...

Two friends created ‘Gardening for Every Body.’ Now, they’re looking to grow their team even more. Read full article: ‘It’s been hard’: San Antonio woman shares seven-year struggle to get her husband ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...