Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

In the chaotic tech industry, product marketing is often viewed as a beacon of sense, bridging the gap between what's made and what's sold as well as between what's promised and what's delivered. It's ...

It is often said that product marketing is responsible for everything, yet owns very little. The role sits at the nexus of a product's entire lifecycle — from ideation and development to the release ...

Product marketing is a jigsaw puzzle that you can solve if you have the right strategy to piece it together From setting good goals to tracking your performance, a great marketing strategy requires a ...