Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Email marketing can be a boon for business owners, providing one of the most direct ways to communicate with potential customers. "We decided to invest in email first when starting our business ...

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely ...

Most email campaigns fail not because of the channel, but because of a flawed strategy — here’s how to fix yours and start driving real results. Most businesses misuse email marketing by treating it ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

A blank email canvas can be an exciting project, but also potentially an intimidating place to start. Your resources to conceptualize, strategize, write, design and deliver your campaigns can greatly ...

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns. Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions ...