In many ways, projection mapping is the “razzle-dazzle” of pro audiovisual systems: it’s the puttin’ on the ritz of AV, the I’m ready for my close up. In other words, it draws attention to itself — ...

Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...

Editor’s Note: This article gives you all the information you need to get started with projection mapping applications. Projection mapping is hot. The market size is estimated at over 5.5 billion USD ...