A customer survey starts with the development of a questionnaire. Marketing research professionals will usually get input from other functional areas of the company, like brand and advertising, so ...

Customer questions are often more than simple requests for information. But in our eagerness to provide answers, we often overlook the deeper insights that these questions hold. We get so focused on ...

AI chatbots are growing in popularity and capabilities. What potential do they have to improve customer experience (CX) by answering questions and holding conversations? Whatcha got, ChatGPT? We ...

Phone and chat reps may not be the problem with your customer experience. Every brand want to know how their customer experience stacks up against their competition and their internal goals.

Artificial intelligence (AI) chatbots have been a hot topic of conversation for months now and are only continuing to grow, both in popularity and capabilities. These bots can do more than just answer ...

Opinions expressed by Entrepreneur contributors are their own. Marketing 101 is all about a little thing called “segmentation.” It’s not enough to say you sell your product to humans. You need to know ...

Opinions expressed by Entrepreneur contributors are their own. In spite of the popularity of online shopping, most people still prefer talking to a live customer representative when they have ...