Customer questions are often more than simple requests for information. But in our eagerness to provide answers, we often overlook the deeper insights that these questions hold. We get so focused on ...

AI chatbots are growing in popularity and capabilities. What potential do they have to improve customer experience (CX) by answering questions and holding conversations? Whatcha got, ChatGPT? We ...

When gathering customer feedback, asking misguided or poorly formulated questions can have serious negative repercussions. Today’s top companies rely heavily on human insight to guide their strategies ...

Opinions expressed by Entrepreneur contributors are their own. In spite of the popularity of online shopping, most people still prefer talking to a live customer representative when they have ...