There is an old saying that 80 percent of your business comes from 20 percent of your customers. While the so-called 80/20 rule may be anecdotal, recency, frequency and monetary (RFM) analysis ...

What’s a more profitable business strategy: attracting new customers or retaining existing ones? Statistically speaking, a business is better off focusing on retention than acquisition. This isn't new ...

As response rates decline in the face of increased competition and overmailing, more e-mail marketers are starting to use the good old gauge of recency/frequency/monetary value (RFM) to target their ...

Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...

People selling data software and systems tend to extol advanced analytics and automation, but many marketers are still focused on getting the basics right. those who are less than satisfied with their ...

In contrast to traditional market segmentation, one based on 'binge consumption' brings a higher long-term return to business, a new article suggests. A study in Marketing Science, a journal of the ...