In the world of retail, competition is fierce. Brands find themselves in pursuit of distinguishing their presence and developing intimate connections with their customers. Amidst the array of products ...

Retailers often refresh their look to represent a change in the customer experience or evoke a new sense of brand identity. While both these reasons apply to Zulily’s decision to refresh its logo and ...

Color isn’t what we think it is. The idea that many designers believe colors such as green or blue are able to evoke some sort of hyper-specific emotion in any given retail environment is shocking.

Opinions expressed by Entrepreneur contributors are their own. Shoppers most often choose what they buy based on color. In fact, it can account for up to 85 percent of the reason people buy one ...

“When working in historical houses, I love to create a balance of color and light— often painting the walls a soft neutral white (Farrow & Ball’s All White is a favorite) and then punching the trim, ...

The Retail Color System II (RCSII) connects the entire retail paint center together. Data-Driven Performance. Improved System Up-Time. Fleet Location Connectivity. “Our vision has always been to ...