Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.

Over the last two years at Software Advice, we’ve experimented extensively with site retargeting–a display advertising method that shows your ads to visitors who previously visited your website, but ...

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

"77% of your users are lost three days after install on average," says RTB House gaming account director Vera Manhoso. "This is where you’re missing out." Manhoso appeared on stage at Pocket Gamer ...

The online world has opened up unprecedented opportunity for advertisers to reach broader audiences. But it’s such a varied and complex system that many have resorted to just slapping a ...

Octave, the premium, data-fuelled audio and video monetisation platform for the UK's advertisers, has partnered with Covatic to supercharge a major UK charity’s flagship fundraising event retargeting ...

When was the last time you received a media RFP that said, “Put together the best overall marketing plan that you can for brand X”? I’ve seen hundreds of RFPs to date and none have asked anything ...