Founders often rush into online, wholesale, or retail without understanding where their customers are looking for them. Yet, success happens only when you stay focused on what you uniquely contribute.

A much-discussed theme of contemporary consumerism is the abundance of choice. While products have generally been the point of focus, the diversification in how retailers sell to, and service, ...

Sourcebooks is continuing to fine-tune its efforts to expand its reach into the indie bookseller sales channel by replacing commission sales reps with an in-house sales team, effective Dec. 31, 2024.

For small and medium-sized businesses (SMBs), growth today depends less on any single channel and more on marketing systems working seamlessly together. Websites, search, social, video, creative, and ...