Last week, News Corp ( NWSA), owner of realtor.com in the U.S. and the majority owner of REA Group in Australia, announced the $210 million acquisition of lead qualification service Opcity. Why it ...

You’ve worked hard to turn the engagement from your recent marketing campaign into leads. Once your suspects have become prospects who’ve finally reached the scoring threshold, you toss the leads over ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Every business knows the struggle: You generate leads, but most of them go cold before your sales team even has a chance to engage. The problem? Inefficient lead routing due to improper lead ...

Lead generation is an expensive task for any B2B marketer, but it’s not cost alone that keeps them up at night. Understanding the nuances of each lead and how to replicate some level of success is as ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

How top-funnel inefficiencies leave a lot of money on the table. B2B marketing teams are increasingly being evaluated on their contributions to the sales pipeline or even revenue. Understandably, ...

Opinions expressed by Entrepreneur contributors are their own. Are you producing irresistible content for your audience? I hope so, because the truth is, there seems to be no other way. It doesn’t ...

Sales representatives and sales teams are often hyper-focused on one thing: selling. That’s not a bad thing. In fact, that dedication to making the sale is exactly the purpose of their job. Yet ...