Ulta Beauty, SOS join forces on in-store sampling program Through a pilot program, the vending machines located at the retailer will feature an in-store sampling program and digital in-store ...

From VT Cosmetics to Tirtir, many of the so-called rising K-beauty brands are built by young founders with little to no experience in the cosmetics industry. In a now familiar script, a wide range of ...

The first skin care company that will roll out the improved sampling packets is Origins, who helped develop the new format. For a growing number of beauty brands, having a purpose helps their products ...