Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding ...

Long-form content (e.g. YouTube, podcasts, etc.) can serve your business, too. With more room to nurture leads with in-depth ...

How women-owned companies can highlight their business's unique features using social media marketing.

TUCSON, AZ - January 14, 2026 - PRESSADVANTAGE - Professor Watson announces significant enhancements to its advertising ...

Marketing & Communications uses Buffer for social media scheduling and reporting. If your department is interested in using this platform for your social channels ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...

Newspaper editor Arthur Brisbane is credited with saying, “Use a picture. It’s worth a thousand words,” way back in 1911. We can only imagine what Brisbane would say today as the use of pictures has ...

Social media marketing has become one of the most valuable tools in the modern real estate agent’s tool kit. Just ask the 39% of active agents who rank social media as the top technology for ...