INSTORE’s November Brain Squad survey asked jewelers whether they use QR codes in their stores — and the industry is pretty evenly split. Exactly 49% said yes, 51% said no.

Macy’s is drumming up more excitement for Black Friday shoppers by enabling users of its mobile application to scan QR codes in-store to receive digital gift codes and prizes as part of an instant win ...

If you’ve been out to eat some time during the past year, chances are you’ve scanned a QR code to browse the menu and place an order. Maybe while you’re on the restaurant’s website the catering deals ...

An icon in the shape of a lightning bolt. Impact Link This time last year, QR codes were a novelty piece of technology in the US, mostly used as an advertising and marketing tool. But the black and ...

Clothing retailer Express is continuing its mobile bar code push with an initiative that encourages users to join its new loyalty program. Express is placing QR code-enabled posters in both store ...

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. With a quick click on a smartphone, these ...

Correction: A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test. The InstantScan service from 1App attempts to provide a solution for marketers ...

The Apple Store experience in 2020 has been defined by COVID-19 safety measures. But in the background, Apple has been steadily iterating on new ways to educate customers through improved store ...

The online payments company wants you to use its mobile payment app at any retail store, so it plans to use a generated code that is acceptable just about everywhere. Donna Tam covers Amazon and other ...

Amazon's first physical clothing store makes heavy use of touchscreens and QR codes. Customers can use an app to do things such as requesting items without leaving a fitting room. The shop is the ...

iPhone users, there's a surprise lurking in your camera app. As part of iOS 11, Apple decided to throw in a native QR code reader. You may remember QR codes—essentially, souped-up barcodes—from the ...

Apple today informed developers that it is making new App Store marketing tools available for use, providing developers with a simple way to create short links, embeddable code with app icon and ...