A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

If you want your business to meet its goals, achieve greater organizational capacity, hit its mission, generate more revenue and be more financially secure, here’s what you need to do. Opinions ...

The process of operational goal-setting is a critical step when it comes to business planning. It's the step that transforms strategic plans into actionable items. I previously wrote about operational ...

In my experience helping organizations with project portfolio management, most have struggled to truly connect to their overall strategy components. In most scenarios, the project management office ...

Ever since the 1960s, when Edwin Locke, an American psychologist, introduced the theory that goal setting can motivate employees and lead to better workplace performance, organizations have made ...

Reverse goal setting is a technique that can transform the way you approach your aspirations. By starting with the end result in mind and working backward, you can create a clear pathway to achieve ...

Ann is the CEO of my country’s largest independent, not-for-profit aged-care provider, offering residential aged care, retirement living, and at-home support. It was established well over a hundred ...

Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the ...

Dorchester County leaders are looking five years into the future with a new strategic plan. The plan highlights six focus ...

(DoD photo by Master Sgt. Ken Hammond, U.S. Air Force.) To advance the goals outlined in the NDS, particularly, to shore up the foundations for integrated deterrence and campaigning, the Defense ...

Litera acquires UK-based Objective Manager, enhancing its ability to provide actionable data to customers, which supports business growth and talent retention. CHICAGO--(BUSINESS WIRE)--Litera, a ...