Chicago — “We’re holding small social events for clients; some bring a guest, and everyone has a good time, but…” Bob began. “We struggle with the followup. We’re not contacting any of the guests ...

Essentially they postulated that companies that had risen to global prominence in the preceding 20 years did so because their ambitions were out of all proportion to their resources. Or, as your mum ...

Worldwide, the common strategic intent of any coordinated fight against the ongoing pandemic is to protect the welfare of the people. Wherever we may be, all efforts are geared toward that end. Thus, ...

Gary Hamel and C.K. Prahalad’s 1989 HBR article “Strategic Intent” brought about a discontinuous shift in my career — from a professor of accounting to a researcher on strategy and innovation. As an ...

Good brands constantly stay connected with their strategic intents. Strategic intent is a statement of the course that the management of an organisation plans to take the enterprise in the future. Why ...

WASHINGTON (Feb. 5, 2013) -- Over the past 11 years of continuous combat, the Army made great strides at the tactical and operational levels of war. We evolved our tactics, fielded new equipment, and ...

While previously PR was seen as the ‘poor cousin’ in the marketing mix and in many cases an afterthought to marketing discussions and strategies, over the last few years we have really started to see ...

A well-crafted strategy outlines where an organisation wants to go, but alignment ensures that everyone moves in that ...