Traditional "on the street" businesses give customers a direct, in-person experience of the products or services offered. Just as customer experience plays a pivotal role in converting window-shoppers ...

Investing in a strategic digital approach ensures that a website remains a powerful business asset rather than just an online ...

When preparing for 2025 and all the unknowns the future inevitably holds, a thorough strategic plan is critical to driving meaningful outcomes for any business. Effective strategic plans reflect on ...

Since 2010, UMass Lowell's transformative growth and development has been guided by a multi-year strategic planning process, titled UMass Lowell 2020 Strategic Plan, which provides a blueprint for how ...

In the fall of 2022, UMass Lowell began a new strategic plan under the leadership of its new chancellor, Julie Chen. In addition to academic and research initiatives, this strategic plan will include ...

Forbes contributors publish independent expert analyses and insights. Covering careers and strategic leadership for executives and managers. The room of executives and senior managers didn’t want to ...

Strategic plans have been subject to a host of critique. They are ridiculed for their dust-gathering character. They are assumed inappropriate for strategy in a complex and uncertain world. And, along ...