Marketing is full of lemmings who like shiny objects. And once a new shiny object appears, everyone piles in to declare it the latest indispensable part of the marketing toolbox. Infographics are a ...

Everyone and their brother has jumped into the online content creation game. Every minute on the Internet, YouTube users upload 300 hours of new video and Vine users share 8,333 more. Over 347,000 ...

Three simple steps make up CFO Mark Flakne’s revenue growth strategy. Mark Flakne, the new CFO of Included Health, recently shared with HealthLeaders his expertise in revenue growth strategy. Formerly ...

Once upon a time Digital was a room. Then, much later, with the birth of the web, digital became a marketing channel just like TV, radio and print. Today, thanks to mobile and other connected devices, ...

Your content marketing operation probably involves infographics: data- and fact-rich graphics illustrating key marketing messages. Unfortunately, your infographics could be missing the mark.

Earth Day is just a few days away, which reminds us to show our love for Mother Earth all the time. For digital marketers, though, this event is a great reminder of creating sustainable and ...

You know account-based marketing ( ABM) is an effective way to engage your target audiences. But how can you create all that scalable, personal, and relevant content to support your ABM strategy? An ...

As technology reshapes how entrepreneurs interact with everyone from employees to customers, it's important to keep your communications strategy fresh. Or for all the newbie startups out there, ...

People often talk about Apple’s rebirth under Steve Jobs as if it were purely a matter of design innovation and brilliant products. (I know: We’re guilty of this too.) But the fact is that the Second ...

Instagram users are 58 times more likely to “like,” comment on or share a brand’s post than Facebook users, and 120 times more likely than Twitter users, an infographic from Salesforce says. Plus, ...