Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google ...

“It’s simple: We’re the best." “We care more than the competition." Our product is an innovative AI solution.” These are the kind of placeholder statements masquerading as positioning that I see far ...

Adam Taylor is the Founder and CEO of Splendor, a 25+ year creative agency - building bold brands and solutions across B2B industries. Most brands don’t actually have a brand. They have a name. A logo ...

Regent Seven Seas Cruises®, has unveiled its striking new brand positioning featuring a strong and distinctive creative look and bold Unrivaled at Sea™ tagline, firmly cementing their position as the ...

AstroNova is a leader in two niche markets: color label printing and aerospace printers. They have grown at a double digit CAGR for the last few years. The company has maintained this strong ...

The US no longer dominates the top of the FutureBrand Index, in a landmark achievement, Reliance Industries Limited (RIL) has been ranked No. 2 in the FutureBrand Index 2024, surpassing global ...