“It’s simple: We’re the best." “We care more than the competition." Our product is an innovative AI solution.” These are the kind of placeholder statements masquerading as positioning that I see far ...
In the fast-paced world of startups and scale-ups, the race to secure funding often takes center stage. However, in the rush to attract investors, I see many founders overlook a critical element that ...
Adam Taylor is the Founder and CEO of Splendor, a 25+ year creative agency - building bold brands and solutions across B2B industries. Most brands don’t actually have a brand. They have a name. A logo ...
Regent Seven Seas Cruises®, has unveiled its striking new brand positioning featuring a strong and distinctive creative look and bold Unrivaled at Sea™ tagline, firmly cementing their position as the ...
As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google ...
On Holding AG (NYSE:ONON) is engaged in the development and distribution of sports products worldwide. Market experts opine that On Holding AG (NYSE:ONON)’s innovative products and strong brand ...
AstroNova is a leader in two niche markets: color label printing and aerospace printers. They have grown at a double digit CAGR for the last few years. The company has maintained this strong ...
KeyBanc analyst notes Nordstrom's strong brand positioning but raises concerns over consumer pressures and a promotional holiday season A potential go-private deal could impact stock momentum, with a ...
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