A funny thing happened at a concert hall in Liverpool recently, when two artists attempted to implant a subliminal message in the minds of their audience. Iain Forsyth and Jane Pollard refuse to ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...