It can feel like an overwhelming time for consumers, 68% of whom don’t trust what they see on social media, according to a survey conducted by Critical Mass Media on behalf of my company. This survey ...

This week Warc produced a new Trends snapshot, Livestreaming apps – the value of Periscope and Meerkat for brands, that cautioned marketeers against charging headlong into adoption of these new media ...

The word “relevant,” I was recently surprised to discover, shares an etymology with the word “relieve.” This seems obvious enough once you know it—only a few letters separate the words—but their ...