TUI is shifting its marketing to target families and young couples as it reminds them about the joys of going abroad after many people took staycations amid the coronavirus outbreak this year. Katie ...

Studies from Nielsen and other organisations point to a decline in viewers watching the TV during ad breaks. Our research at TVGuide.co.uk shows that 60% of viewers are distracted when TV adverts are ...

TUI UK is celebrating the imminent return of European summer holidays with its latest ‘Welcome Back’ marketing campaign and a new TV ad. With the world starting to reopen to holidaymakers, the ...

Marella Cruises has launched its first ever television advert. Scheduled to run for four weeks, it is designed to cement the new brand name among key audiences. The advert, which will feature in the ...