One of the five conditions of collective impact, “shared measurement systems,” calls upon initiatives to identify and share key metrics of success that align partners toward a common vision. While the ...
VideoAmp Partners with HyphaMetrics, Integrates Panel Insights into Their Data Measurement Solutions
LOS ANGELES--(BUSINESS WIRE)--Software and data platform, VideoAmp, today announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled-garden panel, to provide ...
Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...
Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast. This measurement challenge also extends to other marginalized groups, but the ...
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