PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

AI has quickly become the dominant topic in the PPC industry. If 2024 was the year of will-Google-or-won’t-Google finally kill cookies, 2025 is the year AI has taken over the conversation. From Google ...

Google Ads quietly rolls out a powerful new AI model that is better able to catch policy violations and malicious activity.

AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in ...

Search Atlas announced the launch of Website Studio, a new platform designed to create high-quality landing pages in minutes. Website Studio brings enterprise-level page creation to teams of any size ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.