The demand for content is greater than ever; agencies and brands are trying to produce more for less. Technology companies have risen to meet this increasing demand with collaborative tools to help ...

Videos have become a strong communication and marketing tool for organizations. However, they must be of good quality to satisfy the intended purpose. Since the video-making process demands time and a ...

Platform saves brands and production partners up to 30% of time spent on procuring, sourcing and producing audiovisual content, from social video clips to AR and VR L’Oreal, McDonalds among early ...

COLOGNE, Germany—Workflow specialist and Adobe SI partner MoovIT will be exhibiting for the first time at this year’s 2024 NAB Show, where it will showcase its Helmut4 video project management ...

Recently, I chatted with Bill Roberts, Adobe's Director of Video Project Management, about the trends impacting the future direction of the Creative Suite for video professionals, which should see ...

SMP: How does metadata impact this type of high-volume production? Roberts: It's critical: If you don't wrap it in metadata, you can't find it. That's why many of our broadcast customers insist on ...