PORTSMOUTH, N.H.—As linear TV channels battle streaming services for viewers, Hub’s annual “Decoding the Default” survey found that many viewers began watching TV using a SVOD services like Netflix ...
A better ad experience leads to a greater likelihood to accept ads to save on subscription costs, according to Hub. Over the ...
New data from Hub Research shows that customers are picking streamers more often than ever when turning on their TV. Just about everyone has a streaming service these days — at least, everyone who ...
As US viewers increasingly adopt ad-supported streaming, they find the ad experience is better than it used to be, according ...
Streaming ad spending is expected to surge 13% to $12.3 billion this year as advertisers shift budgets from declining traditional television. Viewers increasingly complain about loud, repetitive, ...
Today’s consumers typically use four or more streaming services. For providers, reducing churn is now the top priority – and engagement has become a stronger indicator of brand health than subscriber ...
A recent Nielsen report shows that viewers turn to older and familiar shows instead of newer ones, primarily because they can ...
The streaming world in 2025 has been crowded. We grade the major streaming services on originals, content, and value, so you ...
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