YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a ...

The update will mean some adverts that had previously allowed users to skip after a few seconds will now run in full.

If you ask YouTube users the most annoying part of their viewing experience, the majority would probably say the adverts. Ads pop up at the start, during, and after videos on the Google-owned platform ...