Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the key reasons why web analytics matters for businesses. At present, ...

Google Analytics 4 Reports has added support for match types. Report Filters now supports: Why we care. Filters help ensure that your GA4 reports only show the data you care about, saving you time.

In a novel use of the software, National Public Radio is using the Splunk log search engine to analyze Web traffic for its audio streams and downloads. NPR metrics analyst Sondra Russell described the ...

Varicent, the leader in sales performance management (SPM), has unveiled new, pivotal research in partnership with Harvard Business Review Analytic Services revealing that misaligned sales processes – ...